Why Clay for Agencies?

Clay combines 100+ data providers in one tool. Instead of paying for Apollo + Hunter + Clearbit + BuiltWith separately, you access everything through Clay's waterfall enrichment. One subscription, all the data.

Pricing

Plan	Price	Credits	Best For
Free	$0	100/mo	Testing
Starter	$149/mo	2,000	Small campaigns
Explorer	$349/mo	10,000	Active prospecting
Pro	$800/mo	50,000	Agency scale

TEMPLATE 1: Find E-Com Needing SEO or Paid Ads

clay.com/templates/find-e-com-needing-seo-or-paid-ads

Built specifically for marketing agencies. Finds eCommerce stores that need help.

What it does: Identifies stores with weak SEO or no paid ads running
Uses: BuiltWith (tech stack), SimilarWeb (traffic), Meta Ad Library (ad status)
Output: List of stores with opportunity score + contact info

TEMPLATE 2: Reach Out to Businesses for SEO/Paid Ads

clay.com/templates/reach-out-to-businesses-for-seo-or-paid-ads

Full prospecting workflow for SEO and PPC agencies.

What it does: Find companies → Check their ad spend → Enrich contacts → Write personalized email
AI writes: Custom pitch based on their current marketing gaps
Push to: Smartlead, Instantly, or any email tool

TEMPLATE 3: Check If Running Ads on All Platforms

clay.com/templates/find-out-if-companies-are-running-ads-on-all-platforms