DAY 7: Cold DM/Email System
A complete outreach system you can launch today
The Outreach Stack
You need 4 components: warm-up, sending, tracking, and follow-up automation.
| Component |
Budget Option |
Pro Option |
Price |
| Email warm-up |
Instantly |
Instantly |
$37/mo |
| Email sending |
Instantly |
Smartlead |
$37-97/mo |
| LinkedIn outreach |
Manual |
Expandi / HeyReach |
$99-199/mo |
| CRM |
Google Sheets |
HubSpot Free / Close |
Free-$49/mo |
Email Infrastructure Setup
Step 1: Domain Setup
- Buy 2-3 secondary domains similar to your main domain
- Example: If you're acmeads.com, buy acme-ads.com, getacmeads.com
- Never cold email from your main domain (protects reputation)
- Set up Google Workspace on each ($6/user/mo)
- Create 2-3 email accounts per domain
Step 2: DNS Records (Required)
- SPF: Authorizes sending servers
- DKIM: Signs your emails cryptographically
- DMARC: Tells receivers what to do with failed auth
Google Workspace sets these up automatically. Verify at mail-tester.com (aim for 9+/10).
Step 3: Warm-Up (2-3 Weeks)
- Connect new accounts to Instantly warm-up
- Warm-up sends/receives emails to real accounts to build reputation