Why New Advertisers Are Gold

• No existing agency relationship — they haven't picked a partner yet
• Budget allocated but expertise missing — they've committed spend
• Actively looking for solutions — pain points are fresh and urgent
• 3x more likely to hire agency in first 90 days than established advertisers

Software Tools for Finding New Advertisers

These tools automate the manual work of checking ad libraries. Sort by "first seen" date to find companies just starting their ad journey.

1. BigSpy — Best Free Option

bigspy.com • Free plan available, paid from $99/mo

• 1+ billion ad database across 9 platforms (Meta, Google, TikTok, YouTube)
• Key feature: Sort by "First Seen" date to find new advertisers
• Filters: Country, ad format, engagement, creation date, eCommerce platform
• Set alerts: Get notified when new ads match your keywords
• Pro tip: Filter by "Dropshipping" or specific Shopify stores to find new eCommerce advertisers

2. Foreplay Spyder — Best for Real-Time Alerts

foreplay.co/spyder-ad-spy • From $49/mo

• Automatic tracking: Add any brand and get notified when they launch new ads
• Creative Tests tab: See ads organized by launch date — spot when brands start testing
• Email/Slack alerts: Automated competitor reports delivered to your inbox